Aldebaran Or How To Sell A Robot

Developing and selling a social robot is challenging and many companies have failed.

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The business of creating and selling social robots is risky. Many companies have tried to sell social robots and only few have succeeded to sustain their business over a longer period of time. Aldebaran, or Softbank Robotics, as it is known today, is one of the biggest companies selling social robots to human-robot interaction researchers. Their Nao and Pepper robots are being widely used in the research community. I had the chance to talk with Amit Kumar Pandey, the head principal scientist at Softbank Robotics and Franziska Kirstein from Blue Ocean Robotics about how they develop robots.

ISSN 2703-4054

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Author: bartneck

Dr. Christoph Bartneck is an associate professor and director of postgraduate studies at the HIT Lab NZ of the University of Canterbury. He has a background in Industrial Design and Human-Computer Interaction, and his projects and studies have been published in leading journals, newspapers, and conferences. His interests lie in the fields of Human-Computer Interaction, Science and Technology Studies, and Visual Design.